Looking back at 2025, these are the how-tos that shaped the year. Revisit the strategies that worked — and make sure you’re not playing catch-up in the new year
This relationship builder from Tayley Hunt could shift you away from buying leads
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
Opinion
Anthropologist Robin Dunbar introduced the idea that humans can maintain meaningful social relationships with only about 150 people. That's not enough to sustain a real estate business
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
For better lead conversion rates, stop chasing volume, and start delivering real relevance
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
Jim Trueblood built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard
Learn how Branden and Rayni Williams attract and retain clients and keep them coming back in this Inman Access session
