As we close out the year, we’re wrapping up with a look at the advice that resonated most. To make sure you didn’t miss the insights your colleagues (and competitors) relied on, we’ve rounded up the 10 most-read advice articles of 2025.
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Top 10 how-tos of 2025
Struggling strategies, standout habits, proven business guidance, lead gen that works — it’s all here, starting with our most-read how-to of the year.
1. 7 proven ways to revive a listing without dropping the price by Darryl Davis
A price drop is not your only option when the market’s slow or the listing’s stale. Darryl Davis offers strategies to reboot and relaunch that property.
2. 7 powerful ChatGPT prompts that make doing business a no-brainer by Jimmy Burgess
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology.
3. 7 real estate strategies that died (but agents keep doing them) by Jimmy Burgess
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Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes.
4. The ChatGPT prompt every agent needs (but 99% will never use) by Drew Thompson
What if the fastest way to break through your biggest blocks was asking AI to call you out? Real’s Drew Thompson explains how.
5. Your social media blueprint from a 22-year-old real estate prodigy by Jimmy Burgess
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess.
6. The $30K lockbox: Stop phoning in your luxury listings Troy Palmquist
More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes.
7. 6 bad habits great real estate agents avoid (and what to do) by Jimmy Burgess
Ready to change your life and your business? It starts, Jimmy Burgess writes, with changing the negative patterns you’ve fallen into.
8. 7 no-BS steps to grow your real estate business in 2025 by Jimmy Burgess
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals.
9. 31 years of brutally honest truths boiled down to 11 takeaways by Jimmy Burgess
Success is inevitable, Jimmy Burgess writes, when you’re coming from a place of service and value-added client care.
10. Text your way to momentum: 5 messages agents should send by Jimmy Burgess
Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here, he offers five texts to send and see results.
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