Jim Trueblood doesn’t just run a brokerage — he runs the largest Zillow and Realtor.com partner in Indiana, and he’s just getting started. In this episode of Real Estate Insiders Unfiltered, dig into how Trueblood scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750 million in production and a bold approach to growth.
From tech stack precision to lead gen discipline, Trueblood shares what it really takes to scale in today’s market. You’ll hear how he bought all the leads (and maxed every contract), held on through sleepless nights and startup chaos, uses physical offices as brand statements, sets clear standards for agent performance and audits lead ROI like a boss.
It’s honest, tactical and full of sharp Midwest wisdom for anyone who wants to grow without apology.
Highlights
In this candid episode, Trueblood breaks down:
- How he leveraged Zillow leads to grow from a solo agent to 225-plus agents
- The “messy middle” most team leaders never talk about
- Why brick-and-mortar still matters (if you do it differently)
- How he handles agents who don’t follow the playbook
- The tech stack (Follow Up Boss, BombBomb, RealScout, Curaytor, Highnote) that runs it all
You’ll also hear:
- His $5,000 Zillow bill panic moments
- Why his wife bailed him out (more than once)
- What he requires from every agent on leads
- How they quietly dominate markets (then email the MLS)
This one is equal parts business masterclass, therapy session and real estate war story.
Connect with Jim Trueblood on LinkedIn. Learn more about Trueblood Real Estate on Facebook, Instagram and online at truebloodre.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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