America Foy

America Foy is a seasoned real estate and development executive with over 20 years bridging public and private sectors. He works as a broker associate for The Grubb Company in the San Francisco Bay Area and as Chief Real Estate & Development Officer at Where Ever, Inc., he excels in asset optimization, public-private partnerships, and transaction management. Formerly Real Property Agent for the City of Tracy, he designed municipal asset systems and authored compliance policies. A licensed CA Broker, General Contractor, and Mortgage Broker, he advises governments, investors, and multilingual clients on innovative solutions.

Opinion

Real estate super apps: The latest way to monetize consumer data

Real estate super apps can reduce friction, but they can also make your service less transparent

May 14

Opinion

The 'why' of Compass versus the Clear Cooperation Policy

Compass is not retreating from antitrust warfare. It is choosing its targets

Apr 27

All the single ladies: Why working with women is no longer niche

Stop leading with assumptions, and start leading with competence

Apr 6

Opinion

Assault on the MLS: How the Compass-Redfin deal threatens the open market

This is about more than a competitive edge. It's about market openness and transparency

Mar 4

Opinion

The affordable housing crisis isn't just financial. It's political

American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles

Feb 4

What you should know about California’s new listing photo law

A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing

Jan 23

Portfolio expansion: A practical process to help your clients scale

If you're working with investors, your job isn't just to find properties, America Foy writes. It's to identify investment strategies that are built to weather market cycles

Jan 15

A $3K commission saved me: Here's why niche marketing wins

While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes

Jan 8

How to convert renters into buyers in 2026

Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy

Dec 22

Can agents use AI to help with contracts and disclosures?

While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients

Dec 2

The right calendar is an easy button for your listing process

Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT

Nov 24

Welcome to the Senior Class: Downsizing with a home equity conversion mortgage

Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities and the home equity conversion mortgage product

Nov 13

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy

Nov 11

Practical magic! How to use AI for real estate disclosures

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes

Oct 29

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today

Oct 20