How to choose real estate tech without wasting time (or budget)
Looking for new tech partners? Here are the tips you’ll need, the questions to ask and the red flags to watch for before you sign on the dotted line from broker-owner Jessica Souza
by Jessica Souza Aug 13
7 ways AI is helping my real estate team — and 8 ways it’s not
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
by Rachael Hite Aug 12
Keller Williams exec shares how to win trust with clients — and Google
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks AI, social media and the continuing importance of fostering in-person connections
by Marian McPherson Aug 11
Colorado MLS begins offering complimentary Rayse access
The Rayse platform launched last fall as a way to provide buyers and sellers with more transparency about the time and work agents put into transactions
by Taylor Anderson Aug 11
Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
How a seasoned real estate broker leaned into TikTok — and scored a client a week
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
by Taylor Anderson Aug 8
Demystify rentals as a lead source with RentEdge: Tech Review
Ideal for agents working with renters, landlords and in-house property management operations
by Craig C. Rowe Aug 8
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
Offerpad sees declining revenue, but trims losses during Q2
Offerpad's revenue fell 36% year-over-year to $160.3M in Q2. However, its net losses declined 21% to $10.9M
by Marian McPherson Aug 4
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
Highnote launches AI-powered buyer presentation system
In an exclusive interview with Inman, Highnote founder and CEO Mark Choey unveiled his company's latest products aimed at helping agents 'win buyers' in a post-settlement world
by Marian McPherson Aug 16
Tech companies that could smooth out a rough 2024
Opinion
In what's turning out to be a pivotal year for real estate, a few software companies have emerged to speed up search, improve internal operations, build custom apps, improve sales skills and more
by Craig C. Rowe Aug 16
Lofty acquires real estate CRM company Firepoint
While there is overlap in a number of product features, Firepoint's integration should bolster Lofty's CRM features, web marketing and namely, its customer base
by Craig C. Rowe Aug 9
Now in beta, Eden's AI home search aims to upend 'Big Search'
Agents can use Eden to compete for business with affordability, a unique advantage in a market that may soon find buyers having to pay directly for representation
by Craig C. Rowe Aug 9