Molly McKinley

Molly McKinley is the founder of Redtail Creative and author of The Intentional Business: A Path to Purpose & Prosperity. She started her career in high-tech public relations in San Francisco, spending nearly eight years at A&R Partners managing accounts including Adobe Systems. That foundation in earned media and third-party credibility has shaped the 25 years since, working across real estate, proptech, and tech, helping businesses close the gap between their real expertise and how the world sees them. Her work now spans PR, thought leadership, brand strategy, and AI visibility, helping businesses become findable and recommendable in an AI-driven world. She is a four-time Inman Marketing All-Star (2023–2026) and a Top 100 Influencer in Real Estate. She serves on the board of the NC Women Business Owners Hall of Fame and the 25V Diversity Fund board of advisors, and as Entrepreneur-in-Residence at Meredith College, where she is a professor of entrepreneurship, innovation, and social impact. She is currently writing her second book, called Trust & Authority: The Signal We Keep Missing. Redtail Creative is an NGLCC Certified Business Enterprise

Expert or celebrity? French real estate TV just called our bluff

Netflix's 'The Parisian Agency: Exclusive Properties' depicts architectural and market expertise

Apr 20

What 19 monks walking 2,300 miles taught me about focus, presence and client management

In an industry obsessed with being 'always on,' Molly McKinley writes, these monastics are demonstrating something agents desperately need to relearn

Jan 27

Silent buyers: The data gap hiding inside every virtual tour

As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes

Jan 13

Opinion

Google just entered real estate, but the real shift isn't about listings

The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply

Dec 19

When seeing is no longer believing, referrals matter more than ever

New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents

Dec 15

These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes

Oct 21

AI is reshaping search, but these old-school trust signals still win

Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes

Aug 21

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing

Aug 14

How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come

Jun 24

How real estate turns commission trauma into strategic wisdom

Creating a framework for innovation will separate the next generation of leaders from those who stay trapped in reactive cycles, marketing strategist Molly McKinley writes

Jan 14

What does true business alignment really mean?

True alignment, strategist Molly McKinley writes, offers opportunities for growth, innovation and transformation in both your business and the industry at large

Nov 18

Here's how top real estate pros are thriving post-compensation shift

Marketing strategist Molly McKinley shares how brokers, team leaders and agents all over are adapting and adjusting to the post-commission settlement changes

Oct 1

As rules change, your best friend is an entrepreneurial mindset

Entrepreneurship isn't just good for individual real estate pros, PR and marketing expert Molly McKinley writes. It's good for organizations and for the industry as a whole

Jul 24

Embrace innovation in real estate: A call to action for industry leaders

The future of real estate lies in our industry's ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes

Jul 9

Get a handle on visionary syndrome so you can put ideas into action

A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley

Mar 13

23 marketing ideas that make the most of the holiday season

Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business

Dec 21

Will tech save your team? Seeking a more fully integrated solution

What if the technology we used was as simple as ordering your favorite cafe concoction? Tech has come a long way but still has a long way to go to unify our industry

Oct 6

How to lead your agents through the class-action commission storm

Brokers can help agents prepare for rough times ahead and any challenges that come their way

Apr 4

Opinion

It's a tool, not a solution: What top pros are saying about ChatGPT

Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value

Feb 24