Real estate agents who can provide accurate, up-to-date and meaningful market data can become the agent of choice when local buyers and sellers decide to move. Here's how
If you do not currently have a database, it is time to start. To ignore your CRM is to leave a significant opportunity untapped
Opinion
In an overheated seller’s market, it does not take a rocket scientist to sell a home. However, as the market turns, the need for real skill emerges
Opinion
Although the market is shifting, that doesn't mean that the sky is falling. Listing agents should focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in the process
Opinion
To fulfill the promise of our founders, and of Juneteenth, it's time to prioritize affordability and access for Black Americans
Opinion
In any real estate market, one side of the market is in a power position while the other is not. Understanding the flow of power in a transitioning market can help you and your clients set the stage for success.
Opinion
There is no question that rising interest rates have pushed us into a market shift. Here's how to have those all-important discussions with your buyer clients about timing, markets and budget
Opinion
Whether you've noticed or not, the market has already started to shift. Those who embrace the new reality and effectively coach their clients will come out ahead
Opinion
A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be
Opinion
Your mission, should you choose to accept it, is to write an offer that does not need to be countered or corrected. These 7 elements will increase your buyer's chance of winning out, even over cash offers
Opinion
Innovations in technology have already changed buyer behavior over the years. Find out how driverless vehicles may (or may not) continue the shift
Opinion
Is your seller receiving a high number of multiple offers? Here's how to ensure sellers are satisfied that they got the best price and terms possible
Opinion
From testing the market to outrageous expectations, today's sellers may have a host of objections to the price you're proposing for their potential listing. These seven scripts are designed to help you counter their arguments
Opinion
Here's how to make sure you respond to inquiries before your competition does
Fortitude may be an old-fashioned word, but it has never been more relevant as we sail through a pandemic, shifting markets and a world full of uncertainty
Opinion
Prudence includes discipline, effective management, and solid risk assessment. Running a business this way just makes sense
Here are 25 reasons agents who want to expand their horizons or increase their market share will, at some point, have to join a team or build one
Discuss these options with any potential move-up client to see if one of these scenarios might work for them
Opinion
From low interest rates to the ongoing pandemic, a number of factors have come together to create the current inventory crisis
From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here's what Realtors would really love to see under the tree
