Bernice Ross

Contributor

Bernice L. Ross, CEO of BrokerageUP! Inc., RealEstateCoach.com, & Profit.RealEstate is an international author, speaker, and trainer. With over 40 years of real estate experience, 1,600 published articles, and 7 books to her credit, Inman News called Bernice, “America’s Top Real Estate Coach.” For over three decades, the industry’s major brokerages and large Realtor Associations have hired Bernice to provide training content for their leadership as well as their new and experienced agents. As the founder of Profit.RealEstate and The Investor Scoop Newsletter, Bernice is dedicated to educating realtors, consumers, and 1-4 unit investors about how to become debt free and achieve financial independence through real estate investing.

Want to start 2019 with more commission checks? Do these 5 things

If you’re willing to get creative and stay focused over the holidays, you’ll reap the rewards

Oct 8

What today's ultra-luxury buyers want might surprise you

Many luxury agents opt to show their clients the most luxurious properties in their price range, but that might not be what today’s ultra-luxury buyer wants

Oct 1

Win all of your listing appointments without breaking your budget

If you want to knock out your competitors, experiment with some of these tools — and stay within your budget

Sep 24

9 tips for filing insurance claims after a natural disaster

It can take years to resolve a major insurance claim and restore a property, trainer Bernice Ross writes. Check out insights from a public insurance adjuster who's see it all

Sep 18

What to do when a natural disaster strikes your listing

With hurricanes potentially generating billions worth of property damage claims, it's critical to know how to protect your clients

Sep 17

Who is your luxury client? Understanding varying wealth levels

Comparing the psychology of the 'Richistani' and the 'Millionaire next door,' two terms coined by authors Robert Frank, Thomas J. Stanley and William D. Danko

Sep 10

Understanding what international luxury homebuyers want

If you want to connect with your luxe clientele, connect with their culture first

Sep 5

How to truly tap into what luxury homebuyers want

Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates

Sep 4

5 ways to take advantage of fall and make your yearly goals

To end your 2018 on the right note, there’s no better time than right now to gear up for fall selling season

Aug 20

7 real estate scripts that stand the test of time

Oldies but goodies, these 20th century objection handlers still work great today

Aug 13

Is the next housing market downturn on the horizon?

It's not 2006 again — is it?

Aug 6

Sick of defending your commission? Here's what you need to make your case

Create a list that includes all your clients' questions plus all the steps you take to close your transaction — it will make earning that full commission much easier

Jul 30

Opinion

Why real estate must face independent contractor complaints head-on

The complaints by former Owners.com agent Michael Lissack against his employer could lead to costly litigation and disruption across brokerages

Jul 27

Opinion

5 business pitfalls that'll have you bleeding money

Stop burning through cash and time, and start enjoying life

Jul 16

Opinion

What happens if real estate is forced to pay minimum wage?

Do you have a plan B? Here are some ideas on paths forward for agents and brokers