Opinion
Real estate has lost its way. It’s time to return to our North Star
Taking care of clients and prioritizing excellence is the path forward
May 14
The best-kept 'secret' mortgage: What you need to know to get one
Bernice Ross talks through the pros and cons of all-in-one mortgages from first-hand experience
Apr 30
Opinion
What agents can learn about negotiating from Trump and Iran
How can you put 'the art of the deal' to work for your clients?
Apr 28
Your seller needs to sell now. Here's how to handle the 6 objections that will stop them
Help seller clients position their home where buyers see it as the best value
Apr 15
10 hot income tax strategies that can save money on your return
Use this list to determine where you are paying the IRS more than you should
Apr 8
How to avoid being ambushed by a cash flow crunch
It's time to get a handle on your business and personal finances
Mar 23
What an exploding toilet taught me about home warranties
Home warranties may reduce costs, but they don't eliminate them
Mar 13
10 profit holes that can sink your real estate business
Cut waste and generate more leads to grow your real estate business
Mar 11
Opinion
Ready to kill your brand and your lead gen? Take private listings
More buyers likely means a higher price in a shorter amount of time
Mar 11
How to capture massive share with AI secrets you can implement now
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Feb 23
The Byron Effect: A legacy of leadership, service and results
The real impact of your work rarely shows up at the closing table, Bernice Ross writes. It echoes throughout the years as your clients live their lives and make the memories that matter to them
Jan 26
Use these 3 major mortgage shifts to generate listing and buyer leads 
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
Jan 21
Forget ‘write me a post’: Use AI to build better client relationships
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
Dec 10
NAR's consumer profile shows agents how to thrive in 2026
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
Nov 24
10 holiday stress hacks every real estate agent needs this season
As the holidays approach, Bernice Ross writes, it's time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season
Nov 20
Opinion
8 reasons you should never recommend a 50-year mortgage
A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments
Nov 17
Boomers may experience these brutal surprises when they move
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
Nov 17
10 compelling reasons that your buyers should purchase now 
Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket
Nov 4
10 old school marketing strategies that still work in this tough market
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Oct 30
5 creative strategies to overcome seller staging objections
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
Sep 22