Keller Williams has acquired Michael Lewis Marketing Suite (MLMS), a California-based full-service marketing firm. The companies have partnered since 2013, with MLMS designing more than 800 custom digital and print designs for more than 130,000 KW-affiliated agents.
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Chris Czarnecki
“For more than a decade, Michael’s world-class marketing suite has helped our affiliated agents and brokerages thrive, no matter the market,” KW President and CEO Chris Czarnecki said in a written statement. “As a testament to that overwhelming success, we’re excited to bring MLMS fully in-house.”
“At KW, we know the right models, powered by the right tools, drive powerful results,” he added. “This key move strengthens both, giving our entrepreneurs the leverage to build even bigger.”
The Texas-based franchisor said it will “fully deploy” MLMS by the end of the third quarter, giving its 165,000 affiliated agents access to the firm’s list-to-close marketing solutions, which include custom design and branding for KW-affiliated brokerages, strategic marketing plans, and agent onboarding and activation services.
“Keller Williams has always been the place where entrepreneurs can build, expand, and own their brand,” MLMS Creative Director and CEO Michael Lewis said in a public statement. “Now, every KW-affiliated brokerage and agent will have access to a true ‘easy button’ for branding and list-to-close services.”
Lewis will transition to an advisory role, working alongside KW Chief Marketing Officer Sandra Howard and other leadership to roll out MLMS across the KW ecosystem.
“Our affiliated agents and brokerages are the KW brand in local markets,” Howard said. “With this acquisition and full integration in our marketing team, we’re strengthening the foundation of how our affiliated agents build, market, and scale their business and their brands inside a system designed for long-term success.”
