What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode of Real Estate Insiders Unfiltered, catch up with one of the most followed real estate influencers online — and unpack exactly how he built his social empire.
This episode isn’t fluff. It’s tactical, raw and filled with real steps you can take to own your voice — and your market.
Highlights
Carruth built a million-dollar business as a real estate agent, and lost it before pivoting to become a nationally recognized coach. Here, he shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram and Facebook.
He opens up about the mindset shift from closing deals to creating legacy and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend.
Carruth breaks down exactly how he went from local producer to global content creator. You’ll hear how he:
- Used live cold calls to explode his brand
- Posts 10-plus times a day to test content on Threads
- Turns viral quotes into platform-specific video
- Grew to 10 million-plus monthly views (all organic)
- Builds trust across email, Instagram, Facebook, Discord and more
No gimmicks. No fluff. Just the real behind-the-scenes of building influence, trust and an audience that follows you anywhere. Whether you’re a solo agent or team leader, this is a must-listen for anyone looking to future-proof their business with content.
Join Ricky Carruth’s 2-Day Content Challenge.
Connect with Ricky Carruth on LinkedIn, Instagram, X, Facebook and online at carruthteam.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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