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Pam Zucker
Senior Vice President, Chief Strategy Officer,
Interactive Advertising Bureau
About Pam
Pam Zucker is the Chief Strategy Officer for the Interactive Advertising Board (IAB). The IAB empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.
Pam, a 30+ year veteran of the media and marketing industry, is known for her creativity and innovation and has been the architect of some of the most innovative marketing and media campaigns in the industry for leading brands including Procter & Gamble, Activision, Yahoo and Microsoft. Pam is a true change agent. She is expert at re-imagining how media and marketing can work to grow brands and build companies.
