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Christine Jacobson
SVP B2B Marketing,
Realtor.com
About Christine
Christine Jacobson is the Senior Vice President of B2B Marketing at Realtor.com®, where she leads the strategic direction and execution of the company’s B2B marketing efforts. In this role, Christine focuses on expanding Realtor.com®’s business-to-business offerings and delivering innovative solutions to help real estate professionals grow their businesses.
As a third-generation Realtor® and with more than 20 years of experience in real estate marketing and technology, Christine brings a wealth of expertise in building brands, driving strategic growth, and leading high-performing teams. Before joining Realtor.com®, she co-founded and served as a marketing leader for several prominent real estate technology companies, including NextHome and OJO Labs. At OJO Labs, Christine was instrumental in establishing the marketing team, scaling the company across North America, and helping OJO become a leading AI-powered consumer advisor and agent lead generation platform. As a co-founder and the head of marketing and events at NextHome, she played a key role in creating and launching one of the most innovative and fastest-growing real estate brands and franchises in the U.S.
In addition to her work in the private sector, Christine is also the co-founder of Rayse, a platform that recognizes the value of the agent-client relationship, where she helped launch the brand, develop the brand's narrative, create the product, and secure early-stage funding.
Christine holds a bachelor’s degree in Communications Studies with a minor in Business Administration from the University of San Diego. She has also held various leadership roles within the real estate industry, including having served on the Board of Directors for the National Association of REALTORS®, California Association of REALTORS®, and as a past President and Board Member of the San Francisco Association of REALTORS®.
