Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
by Jimmy Burgess Mar 1
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here's how to help
by Luke Babich Feb 26
If you're rethinking your buyer consultation and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients
by Carl Medford Feb 21
Last week, we asked about the hardest lessons you learned when you started out in real estate. Here's what readers said were their biggest aha moments as newbies
by Inman Feb 21
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
by Bernice Ross Feb 21
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
From client screening to cybersecurity and more, it's essential for you to take care of yourself and stay safe in today's world. Security expert Tracey Hawkins offers a range of strategies
by Tracey Hawkins Feb 19
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level