You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
TikTok has become a creative marketing outlet for scores of real estate professionals. Now it's facing increased pressure from the Trump administration
by Jim Dalrymple II Sep 18
Zillow and independent marketing agency The Perception offer their thoughts on a new Zillow advertisement that acknowledges the changing face of 'home'
by Andrea V. Brambila Sep 18
Brad Nelson talks to Inman about creating campaigns that resonate with an international audience in more than 70 countries with different languages and cultural cues
by Marian McPherson Sep 18
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Want to build a massive bench of talent or what’s essentially a “waitlist,” to be employed at your company? Here’s how to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
by Lillian Dickerson Sep 14
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
by Christy Murdock Sep 14
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
by Brandon Doyle Sep 14