Opinion
There's always a way that agents can position themselves for changing market conditions, and brokers can facilitate that process
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
Opinion
Implementing robust content marketing solutions allows agents to prove their value while evaluating and planning new outreach strategies
Door knocking can feel invasive, and some agents might even find it a little intimidating. Here are some great alternatives
Looking for more engagement and better results on Instagram? Let Sue 'Pinky' Benson and her special guest help you get up to speed
Opinion
If you want to stand out on Instagram, the things you do matter — from the content you choose to the follow-up analytics you evaluate
Writing notes is not just about ticking off a box on your to-do list. It’s about delighting the recipient with a heartfelt, sincere and personal form of communication
Word of mouth (the digital kind) comes from online reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
Find out the must-haves for your Insta bio
If you don’t have something nice to say, go ahead and say it anyway
Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
