From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions
Opinion
Social media is shifting. Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
Tune into Inman Access to elevate your skills and refine your video marketing strategy to grow income, leads and credibility
Estate Elite will include premium content from some of real estate's biggest celebrities, as well as educational courses, playbooks, weekly live Q&A sessions and more, Inman has learned
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients' expectations and communicating with them about the review process
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing
