Mike Collins

Mike Collins, co-founder of IMI along with his brother Dan, is the keeper of IMI’s overall vision – to design, implement and fully manage integrated marketing and sales programs that attract the most sophisticated and discriminating resort real e... Read more

Mike Collins, co-founder of IMI along with his brother Dan, is the keeper of IMI’s overall vision – to design, implement and fully manage integrated marketing and sales programs that attract the most sophisticated and discriminating resort real estate prospects leading to the generation of sales.

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes

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