Jennifer McAlpine

Contributor

Jennifer is a marketing and operations leader with over 18 years of experience, driving growth and efficiency for real estate professionals. With leadership roles at Compass Real Estate and Pebble Beach Co., she combines innovation, practicality, and expertise. As a thought leader and public speaker, Jennifer delivers data-driven strategies that foster long-term success. Her commitment to empowering real estate professionals makes her a trusted partner in navigating today’s competitive market.

Is your brand message clear? A 30-minute audit to find out

Use this quick audit to determine whether your messaging is clear, memorable and aligned

Mar 25

5 AI prompts that do the work of a full-time marketing assistant

Let AI handle research, listing strategy and content creation

Mar 19

How to craft, hone and rock your elevator pitch

Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity

Oct 4

How new luxury agents create high-end vibes and don't break the bank

Establishing yourself as a luxury real estate agent doesn't have to cost more, MyHome's Jennifer McAlpine writes. It's about a simplified aesthetic and a strong sense of your value proposition

Aug 23