While listing access matters, buyers are missing out on market interpretation
As inventory fragments, the ability to guide decisions becomes more important than ever
Opinion
Ownli is taking on the aspects of agent work that should have been automated a decade ago
Just because an agent is thinking of making a move doesn't mean they're looking for a new model
Faster data and sharper visuals haven’t solved the hardest part of selling a home
The CMA isn’t the work anymore. The decision is
Agent are experiencing a shift from participation to decision-making
Authenticity opens the door, but here’s what carries the conversation when decisions get difficult
Buyers are choosing based on what your communication reveals
Opinion
Stop trying to do more. Start trying to do something different
Opinion
While the industry debates exposure, how buyers find homes is being rewritten
How to help a client step back and think clearly about their real estate goals and challenges
Contributor Deb Siefkin writes that agents need to add value right now to be relevant
Help clients understand how to make better decisions, so they don't have to rely on AI
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
Opinion
Buyers have more access to data than ever before but no idea what it means
