If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
Today’s Download focuses on our latest Inman Handbook, all about artificial intelligence, plus the best of our recent coverage of AI-based platforms
The Download is a weekly review of one essential story from the week's Top 5, along with articles designed to provide the perspective and context you need
Find out how this Austin broker took an initial setback and turned it into a thriving brokerage that's focused on motivating the team
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
Find out how these three agents offer impeccable service and extraordinary results to clients in New York City and Miami
All real estate agents are not created equal. There are different types of agents just as there are different types of transactions and many different areas of specialization
Find out how these Boca Raton natives use social media and the power of networking to create leverage and sell homes
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
Learn how these Canadian brokers built their businesses with grit and determination and find out what lessons they're passing on to their agents
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
