Homes are sitting on the market longer than at any point in nearly seven years, according to Redfin. Opendoor is betting that the gap between a seller who needs certainty and a market that can’t provide it is wide enough to build a national product around.
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The company launched Cash Now, More Later nationwide on Tuesday, with RealScout as its industry launch partner. RealScout, which bills itself as the leading lead-nurture and collaborative home-search platform for agents, is the first platform to surface live Opendoor cash-offer requests directly within the agent workflow.
Through RealScout, agents can present eligible sellers with three paths: a traditional Opendoor cash offer; the new Cash Now, More Later product; or a conventional sale.
On Cash Now, More Later deals, Opendoor buys the home, and the agent earns a bonus commission of 1 percent to 2 percent at closing. When Opendoor relists and resells the property, the agent earns their full commission again — two paydays on a single seller relationship. The agent remains the listing agent of record throughout.
“In a market where transactions are slower, financing is tighter, and more deals fall apart, the agents who win are the ones who can offer sellers more certainty and more options,” said Andrew Flachner, co-founder and CEO of RealScout. “Opendoor’s cash offer options, including Cash Now, More Later, are now part of the agent workflow, and built-in protections keep agents at the center of the transaction.”
Their clients, their deal
When an agent requests an Opendoor offer for a client through RealScout, Opendoor doesn’t use that activity to solicit or market directly to that client. The press release frames it plainly: their database, their clients, their deal.
That framing is a direct response to one of the persistent fears agents have voiced as iBuyers and platforms have sought closer integration into agent workflows: that surfacing a client to a tech company is the first step toward losing them.
Kaz Nejatian
The product also lets agents adjust the upfront cash amount in real time to fit each seller’s situation, a degree of flexibility that distinguishes it from a fixed-price iBuyer offer. Clients can also express interest directly through RealScout’s Home Value Alert tool, which notifies the agent to initiate the offer conversation.
“RealScout agents now have a live cash offer request inside their workflow on every eligible property, and with the ability to adjust the upfront cash amount to fit each seller’s situation, they can tailor the exact right solution in real time,” said Kaz Nejatian, CEO of Opendoor. “We built this for the agents who want to go beyond lead gen and actually close deals, not just fill pipelines.”
The integration is live today in all Opendoor markets nationwide.
