Despite a cooler-than-expected spring housing market, leaders at Realtor.com this week suggested the company had entered a “renaissance” and celebrated its pre-marketing deal with Zillow — while also revealing that revenue for the portal grew at the beginning of 2026.
Move’s Realtor.com claimed a 31 percent share of real estate portal visits during the first three months of 2026, according to Comscore. That figure is six times that of Homes.com and three times that of Redfin, as the company posted $148 million in revenue, a 10 percent increase from the same period last year and its sixth consecutive quarter of growth, according to News Corp’s earnings report.
The gains were driven by higher sales of RealPRO Select, Move’s premium offering, as well as expanded revenue from seller services, new homes and rentals. Real estate revenues rose 15 percent and represented 77 percent of Move’s total revenues.
Realtor.com averaged 261 million monthly site visits during the period, a 31 percent share of market visits compared to 12 percent for Redfin and 6 percent for Homes.com, according to Comscore. The portal also averaged 5.3 visits per unique user — outperforming Zillow at 3.5, Redfin at 2.9 and Homes.com at 1.9, according to Move’s internal data. Lead volume rose 6 percent year over year.
Damian Eales | Realtor.com
In a blog post published Wednesday, CEO Damian Eales highlighted a collaboration with Zillow under which Zillow Preview Listings will be available on Realtor.com beginning this summer, bringing pre-market homes to both platforms without requiring a special login or brokerage relationship.
Robert Thomson | News Corp
Eales also cited the March launch of a Realtor.com app in ChatGPT and the rollout of a Market Clock tool designed to show whether a local market favors buyers or sellers.
News Corp Chief Executive Robert Thomson, speaking on the company’s earnings call, credited the growth to platform improvements and a shift toward premium listings.
“The renaissance of Realtor has really preceded the recovery of the overall U.S. housing market,” Thomson said. “The team has done an extraordinary job in building the base, sorting out the software and is also benefiting from targeting higher premium homes.”
Lavanya Chandrashekar | LinkedIn
Thomson noted March existing home sales of 3.98 million were well below historical averages, calling suppressed demand a future opportunity. Chief Financial Officer Lavanya Chandrashekar added that revenue per existing home sale now stands 20 percent above 2022 levels, which she described as the prior peak year for the housing market.
“As the real estate market comes back … we are positioned to really take full advantage of it,” Chandrashekar said.
