You can make your cold calls, knock on doors and keep your CRM in tip-top shape, but if nobody in the ZIP codes you serve feels like transacting, it’s going to have an impact on your bottom line.
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Economic and political uncertainty, paired with affordability challenges, have kept the post-pandemic real estate market in a state of perpetual suspended animation. Last week, we heard the latest forecast from one of the industry’s most prominent economists.
NAR’s Yun has a new 2026 prediction: a slower, less certain market recovery by Nick Pipitone
“I wish it were turning a little faster. But it looks like we are turning the corner.”
That’s the latest from the National Association of Realtors’ Chief Economist Lawrence Yun, who laid out his updated market forecast last week at Inman On Tour Nashville. Citing high mortgage rates, soft job growth and the shock of higher oil prices resulting from the military conflict in Iran as reasons for revising his earlier estimate downward, Yun dialed back the optimism of his earlier prediction of 14 percent sales volume growth.
While frustrated agents could be forgiven for feeling disappointed at the more modest growth Yun now envisions for 2026, he believes that the new number is still an improvement. “Even a 4 percent increase would mark the first meaningful growth after three years of essentially flat sales,” he pointed out.
A slower market is nothing new, but it requires a systematic, targeted approach to keep pipelines producing. Inman contributors have been looking at the factors that are driving underperforming real estate transaction volume and offering context, along with game plans to help you overcome the challenges.
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