The Real Brokerage Inc. has agreed to acquire REMAX Holdings, Inc. in a deal valued at roughly $880 million, combining a fast-growing, AI-powered brokerage with one of the industry’s most recognized global franchise brands, the companies announced Monday morning.
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The companies will merge under a new holding company, Real REMAX Group, creating a platform that ties in brokerage, franchising, mortgage and ancillary services. REMAX and Motto Mortgage — which REMAX bills as the only national mortgage brokerage franchise brand in the U.S. — will continue to operate under their existing brands.
Real has grown quickly in recent years as a single-entity, cloud-based brokerage model with a heavy emphasis on agent tech and finance tools — including its reZEN transaction platform, Leo AI assistant, HeyLeo agentic AI offering and Real Wallet financial product. Acquiring REMAX means bringing the brokerage’s franchise model into the fold, with executives saying those tools are expected to layer into REMAX’s franchise infrastructure to boost agent productivity and streamline transactions.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” Real Brokerage CEO Tamir Poleg said in the announcement. “Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry.”
Poleg will lead the combined company, which will be headquartered in Miami and continue trading on NASDAQ under the ticker REAX. The transaction is expected to close in the second half of 2026, pending regulatory and shareholder approvals.
Under the terms of the agreement, REMAX shareholders can elect to receive either 5.152 shares of the combined company or $13.80 in cash per share, subject to proration. Real shareholders will receive one share of Real REMAX Group for each share they hold and are expected to own about 59 percent of the company following the close. The transaction is not subject to financing as Real has secured a $550 million commitment from Morgan Stanley and Apollo Global to refinance REMAX’s existing debt and fund the cash consideration, the company said.
On a pro forma basis, the combined company would have generated approximately $2.3 billion in revenue and $157 million in adjusted EBITDA in 2025, before synergies. The deal is expected to be accretive to earnings and margins within the first full fiscal year, with roughly $30 million in annual run-rate cost savings projected, the majority expected to be realized by the end of 2027.
The completed transaction would significantly expand Real’s scale. The combined company would support more than 180,000 agents across more than 120 countries and territories — including more than 100,000 in the U.S. and Canada — adding REMAX’s roughly 145,000-agent franchise network to Real’s existing base of more than 33,000 agents. Together, the companies supported roughly 1.8 million transaction sides globally in 2025, they said.
The deal arrives amid an accelerating wave of consolidation across the brokerage industry. Compass has grown aggressively through acquisition — highlighted by its $1.6 billion deal for Anywhere Real Estate, the parent of Coldwell Banker, Century 21, Sotheby’s and Corcoran — vaulting to a scale no residential brokerage had previously reached, with nearly 340,000 agents across roughly 120 countries. Real’s move for REMAX is the next major play in an industry that is rapidly reorganizing around platform scale, technology investment and global reach.
