Brands by Integra announced a partnership with CITIEA, a Phoenix-based brokerage, on Thursday, marking the national network’s first entry into Arizona and the start of a planned regional expansion across the Southwest.
CITIEA, which is pronounced “City-Ah,” will remain independently branded with access to Compass International Holdings technology and referral benefits. The Phoenix brokerage also holds an existing exclusive relationship with 72SOLD, Greg Hague’s 72-hour homeselling program, which ranked among the Inc. 5000’s top 250 fastest-growing U.S. companies in 2024.
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CITIEA counts 160 agents, approximately $1 billion in annual transaction volume and more than 1,600 transactions in 2025. Brands by Integra currently has approximately 2,000 agents across more than 70 Century 21, Coldwell Banker and other affiliated offices.
“The opportunity in Arizona is immediate,” Jim D’Amico, CEO of Brands by Integra, said in a statement. “We are entering the market with a proven system that consistently generates home seller demand, and we intend to grow to meet that demand by adding agents and partnering with CITIEA.”
Teresa Hague will remain president of CITIEA. Greg Hague will take on a national leadership role at Brands by Integra, focused on listing strategy and program expansion.
Brands by Integra also plans to expand CITIEA’s Homes2X model, which offers sellers immediate access to most of their home equity with upside potential if the home sells at a premium, across all 18 states where it operates.
“This industry gave me a wonderful life. For 50 years, I had a singular focus: Studying and experimenting with ways to market, position, show and negotiate the sale of homes so that my sellers achieved a better outcome,” Greg Hague said. “That focus made me the No. 1-ranked agent in my state and No. 19 in the nation, according to REALTOR Magazine. But the work I am most proud of is teaching those same strategies to agents who deserve the same results. Bringing that to the thousands of Brands by Integra agents across the country, at no cost, is a privilege.”
