Selling five homes a year might pay a few bills, but it’s not a real estate business.
In this episode of Real Estate Insiders Unfiltered, Lisa Chinatti, broker-owner of Chinatti Realty Group, unpacks the mindset and systems that helped her go from selling a handful of homes per year to closing 82 transactions as a solo agent and eventually building a brokerage with over 100 agents.
Chinatti explains the simple but powerful discipline that fueled her growth: prospecting daily and refusing to leave the office until she had booked two appointments. That single commitment completely changed the trajectory of her business.
But this conversation goes far beyond prospecting.
She also dives into leadership, building a team, running an in-house ISA department and why diagnosing problems in your business before trying to fix them is critical.
If you want practical strategies for building a sustainable real estate business, this episode delivers.
Highlights
Chinatti shares the leadership lessons she learned while building a brokerage with more than 100 agents, how she rebuilt parts of her business after leadership mistakes, and why most agents fail because they never truly treat real estate like a business.
You’ll learn:
- The mindset shift that took Chinatti from 8 deals to 82
- Why appointments are the most important metric in real estate
- How to handle rejection while prospecting
- Why selling a few homes a year isn’t a real business
- How Chinatti Realty built a successful in-house ISA department
- Why diagnosing business problems before fixing them matters
If you’re serious about building a real estate business that lasts, this episode is packed with actionable insights.
Connect with Lisa on LinkedIn, Facebook and Instagram.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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