In 2009, during Levi Rodgers’ last deployment in Afghanistan, his vehicle struck an IED; he was the sole survivor among four men under his command. After suffering severe physical and psychological trauma, Rodgers transitioned out of the military and found himself at a low point.
TAKE THE INMAN INTEL SURVEY FOR SEPTEMBER
His life changed when a real estate agent gave him “30 seconds of honesty,” advising him against buying a double-wide trailer, which resulted in him later coming into more money than he had ever had.
Then he decided to get into real estate.
Structured around military discipline and systems, he later founded The Levi Rodgers Real Estate Group, which now has 280 agents and 15 staff across San Antonio, Austin and Colleen. In 2024, they closed nearly 1,800 transactions totaling $600 million. Here, the former U.S. Army Special Forces Green Beret offers a deeply personal and compelling glimpse into his life, military career and business.
Highlights
Rodgers is a co-founder of Shiloh, an AI tool born out of his frustration with agents and managers not wanting to listen to recorded phone calls. He emphasizes that AI won’t replace agents, but agents using AI will replace those who aren’t, noting a recent success where a simple prompt to a paid AI found a buyer a home that fit a strict $1,400 monthly payment requirement.
With a 280-agent team, disciplined systems are required. Rodgers unpacks his systems, detailing his use of AI (Shiloh), a unique in-house desktop appraiser to win listings, and his military-style “PACE Plan” for overcoming challenges.
Rodgers discusses his firm’s deep investment in technology and mentorship. The customer journey, from internet click to closing, is meticulously mapped, utilizing a tech stack that includes Follow-Up Boss, Slack and Shiloh AI.
A core competitive advantage is his in-house desktop appraiser, a resource originally used for Zillow Offers, that provides a full, 30-page desktop appraisal for every listing appointment. This strategy, along with having an appraiser on staff for rebuttals, is designed to eliminate the price objection before it even starts and win more listings.
For leadership and personal growth, he relies on a formalized military tool called the PACE Plan (Primary, Alternate, Contingency, Emergency) to manage complex decisions.
His ultimate advice for agents is: Stop overthinking and take action. Success is found by positioning yourself in the right room.
Connect with Levi Rodgers on LinkedIn, Instagram or Facebook or online at LRGRealty.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Follow Real Estate Insiders Unfiltered Podcast on Instagram, YouTube, Facebook or TikTok, and subscribe to their YouTube Channel.
