Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the hustle and bustle of the workweek. Here’s this week’s Top 5 as chosen by our readers.
P.S. Don’t miss The Download, our weekly column that breaks down one of the week’s top stories and equips you with what you’ll need to meet next Monday head-on.
Homebuyers sue brokerage they allege steered them to lender
Credit: Canva
Raleigh Realty and CrossCountry Mortgage are accused in six separate lawsuits of operating an illegal “pay-to-play” scheme in violation of the Real Estate Settlement Procedures Act (RESPA).
Text your way to momentum: 5 messages agents should send
Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers five texts to send and see results.
Las Vegas real estate pro finds pig’s head in mail after AI deal closing
Credit: Canva
A letter that accompanied the bloodied animal head sent to Agrippa CEO Blake Owens asserted that “‘AI’ is not going to replace brokers,” in a sign that it was likely sent by a broker who feels threatened by the new technology.
Price adjustments are back: How to have tough conversations without losing the listing
Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive.
