Let’s be honest: Most summer marketing efforts often feel tired. You’ve got the flags, the fireworks and the same old posts year after year. But between the 4th of July and Labor Day, there are plenty of lesser-known holidays that give you a fresh reason to show up for your people.
Whether it’s dropping off a small gift, mailing a quick card or just showing up in their feed with a laugh, these “just-because” holidays are your chance to be memorable in the best way. Here are 10 holidays, each with a quick gift idea and a ready-to-use tagline that you can handwrite on a card and hand deliver to your leads and members of your sphere of influence.
National Mac and Cheese Day: July 14
Pop-by gift: Box of macaroni and cheese or individual easy macs
Tagline: “It’s OK to be cheesy when you’re this good at real estate.”
National Ice Cream Day: July 21 (3rd Sunday of July)
Pop-by gift: Ice cream gift card or inexpensive ice cream scoop; partner this with a market update for their area
Tagline: “Here’s the scoop on our area.”
Cousins Day: July 24
Pop-by idea: Goldfish
Tagline: “Fishing for your referrals — cousin, friend or co-worker — I’m happy to help!”
Disability Independence Day: July 26
Pop-by idea: Inexpensive back scratcher
Tagline: “Good moves should be accessible to all. I’ve got your back.”
National Watermelon Day: Aug. 3
Pop-by gift: Mini watermelon or watermelon candy
Tagline: “Sweet homes and even sweeter service.”
International Cat Day: Aug. 8
Pop-by gift: Cat treats or toy
Tagline: “Here to help you land on your feet — just like your cat.”
National S’mores Day: Aug. 10
Pop-by gift: S’mores kit
Tagline: “Let’s make your next move s’more than you expected.”
National Relaxation Day: Aug. 15
Pop-by gift: Bath bomb, tea, candle or “chill” mints
Tagline: “You chill. I’ll handle the real estate.”
National Dog Day: Aug. 26
Pop-by gift: Dog treats or toy
Tagline: “Need a home with a yard for your pup? Let’s sniff some out.”
Labor Day: Sept. 2 (1st Monday in September)
Pop-by gift: Trail mix, chips or popcorn
Tagline: “Hope your weekend is poppin’. I’m here when you’re ready to move.”
These moments may seem small, but they build a connection. They make people smile. They give your prospects and past clients a reason to remember you without the sales pitch.
So grab a Sharpie, get creative, and use summer to stay top-of-mind — in a way that actually feels like summer.
Holly Brink is the co-founder, COO and managing broker of My Real Estate Company in Iowa, Minnesota, Nebraska and Illinois. Connect with her on Instagram or LinkedIn.
