Agents and brokerages who are customers of both Lone Wolf and Follow Up Boss no longer have to worry about separate logins or jumping between applications thanks to a new partnership announced by the popular software brands.
The companies have agreed to an integration deal that will allow users of Follow Up Boss to send marketing data, transaction insights and other critical client data directly into the advanced business tools of Lone Wolf Foundation. Such partnerships have become more common, with internal studies showing that customers of one company tend to favor one system for multiple business uses.
“Our mission has always been to empower real estate professionals by providing tools that simplify their daily operations and allow them to focus on what they do best,” Lone Wolf Technologies CEO Jimmy Kelly said in statement.
“This partnership represents our commitment to open, collaborative solutions that bring value to all agents, brokers and teams,” Kelly added.
Lone Wolf Foundation is a refresh of the company’s enterprise software, intended to reflect the user habits, experience demands, mobility and AI expectations of the fast-moving agent and tech-savvy real estate consumer.
While Lone Wolf’s CRM, Relationships, boasts a solid user base, the company realized that Follow Up Boss is also a popular alternative, and vice versa for the needs of Follow Up Boss users.
These partnerships are ultimately rooted in efficiency for each company’s user base. Now, instead of manually entering or using various conduits and workarounds to send data from one system to another and back again, deep integrations like this can greatly enhance data integrity, usage efficiency and user convenience.
Follow Up Boss co-founder Dan Corkill said that integration is a key component of the company’s user experience model. It also helps software companies scale and can promote each one to the other’s customer base, among other benefits.
“We’re always looking for ways to enhance our user experience and this partnership will help our mutual customers boost their efficiency and enable them to leverage additional solutions all in the same platform they’re working in every day,” Corkill said.
Follow Up Boss is owned by Zillow, which acquired it in 2023. It’s not exclusive to Zillow customers.
Lone Wolf recently announced it will be phasing out another CRM product in its den, Lion Desk, acquired in 2021. Kelly stated in a recent interview with Inman that while they gleaned important feature designs and user behavior data from the product, it simply didn’t fit the company’s new direction.
“This is not a decision we take lightly,” Kelly said. “It’s been part of our family for a few years now, but when we got into LionDesk we learned, unfortunately, that it wasn’t going to fit the need of that longer-term vision.”
