As Miami Beach’s No. 2-ranked real estate team, the Julian Johnston Team has a history of delivering outstanding results derived by leveraging “innovative marketing strategies and the latest technology to maximize exposure for every listing,” team leader Julian Johnston said.
“Our team is deeply passionate about real estate and committed to putting our clients first. We prioritize honesty, transparency and long-term relationships over short-term gains.”
Learn more about this team’s client-first philosophy and why Johnston believes Miami is on the verge of its next big boom.
Name: Julian Johnston
Title: Broker associate
Experience: 25 years
Location: Miami Beach
Team name: Julian Johnston Team
Ranking: No. 2 team in Miami Beach (Real Trends)
Team size: 6
Transaction sides: 24 buy side/ 48 list side
Sales volume: $400 million
What’s something you know now that you wish you knew when you started?
Real estate attracts many aspiring professionals due to its low barriers to entry, especially when they see the high commissions showcased on reality TV. However, building a successful career in real estate requires much more than just getting a license.
The first few years are dedicated to learning the industry, often with little financial reward, while gaining experience, studying the market and establishing credibility. True success comes from identifying a niche and committing five to 10 years of hard work, long hours and persistence to lay the foundation for a thriving and fulfilling business.
Tell us about a high point in your career
My career has been marked by significant milestones—starting with my first listing over $1,000,000, followed by my first waterfront home listing, then achieving my first sale over $10,000,000. From there, I reached $100,000,000 in annual sales and ultimately surpassed $500,000,000 in sales in a single year.
Each achievement has been a testament to dedication, growth and an unwavering commitment to excellence in real estate.
What’s your top prediction for 2025?
I believe the economy is strong, the election is behind us and Miami is on the verge of its next real estate boom. As a young and rapidly evolving city, the number of luxury homes and condos continues to grow. Miami today mirrors what Singapore was 20 years ago, and we can expect property values to rise significantly in the coming years as commercial developers drive expansion.
Additionally, with three of the nation’s largest public infrastructure projects underway, improvements in public transportation will further enhance Miami’s livability and long-term appeal.
What’s your top tip for newly formed teams?
My team operates both vertically and horizontally. As you grow your horizontal team by adding commission-based agents, it’s crucial to have the right support from your vertical team — those on salary — ensuring a strong foundation for sustainable success.
What’s one thing you wish every agent knew?
As you gain experience in the real estate industry, you’ll initially work with a variety of clients — handling rentals, sales, retail spaces, condos and houses. Over time, you’ll discover which area of the business aligns best with your skills and interests.
To build long-term success, you must specialize and establish yourself as an expert in that niche. Clients choose to work with you not just because they like you, but because they trust your expertise and recognize the value you bring.
By becoming a true specialist — particularly within a specific geographic area — you will gradually increase your market share and establish dominance. With this strong foundation, you can strategically grow and expand your business.
