The Australian company’s leadership found that most agents aren’t comfortable in front of the camera, so it now uses still images to automate listing content creation.
1060 AI is a video marketing application
The software is aimed at residential agents, property managers and those in the commercial sector who need to quickly and more affordably enhance marketing efforts with shareable, professional-quality video marketing content.
Notable benefits:
- Low learning curve
- Only requires six images to generate a video
- Prompt-based image edits/enhancements
- No video skills required
- Brokerage brand templates/asset inclusion
Who is 1060 AI?
The company is based in Australia and first came to the U.S. market with a mobile video app more akin to a blending of TikTok and Zillow. It relied on agents creating short-form videos for listing in a vertical-scroll experience. It was location based and used an algorithm to suggest nearby listings a consumer may also want to consider.
However, the app required agents to point the camera at themselves, something so many of them are uncomfortable doing, despite 1060 leadership targeting higher volume, social-savvy agents. It still didn’t work and the company shuttered the social search model.
In terms of pivots, 1060 did a full 180. It no longer requires users to create any video content nor is it trying to engage consumers in a search environment. It now relies on users uploading six images to spark a marketing automation that then applies chosen templates, text automations, image enhancements and AI voice narration.
It can also be powered by prompts to add assets to an image, like fire in a fireplace or furniture in an empty room, thus addressing staging needs as well.
Craig’s view
I’ll admit to really liking what 1060 AI built its first time around, relying on naive hope that enough agents would come around to recording themselves. Here’s a snippet of my original review:
“I really think 1060 has spanned that divide between a common-sense business app and the urge to scroll into people’s living rooms and primary bathrooms. It’s fast, lightweight and its timing appears to be ideal.”
And as much as I believe there is a need for what the company has re-released, I worry now about the competition it faces. The AI components aren’t really unique at this point. Useful? Absolutely. But Canva is cutting deals around the industry and marketing technology companies like Rechat, Luxury Presence and MAXA have collectively very solid footing with a number of reputable brands.
This means 1060 AI is going to need to target those agents and independent brokerages who don’t have in-house marketing staff or the resources to entrench themselves with the likes of Rechat or build a deep integration with the likes of Canva or Adobe Express.
The good news is that 1060 AI can build out brand templates and attach company assets to ensure agent-produced videos are color, font and message compliant. There’s also low learning curve and easy onboard, which I think further lends itself to its new potential audience. Everyone can upload a few images and chat with an AI text prompt, making 1060 AI a much lighter-weight onboard.
Users can enter a few lines of description for each image, choose a voice personality, soundtrack and then watch the project come to life after a minute or two. It could take longer in some cases. An account comes loaded with a wide range of text and animations styles and themes, a UX common to direct mail campaigns today. You can edit and update a video, and your account can help you manage them.
The effects that can be applied to the videos look good, and will no doubt augment how a listing is viewed on a website or social media page. I see usage being ideal for new listing announcements, YouTube shorts and of course, your social media. They won’t find their way into any portals of course, due to image display restrictions.
If you’re an agent with a solid web presence, 1060 AI can offer a sharp call-to-action to attract buyers on landing pages and into deeper marketing pitches.
Like me, you may be surprised to learn there isn’t a direct share feature in 1060 AI. At least not yet. Projects can be downloaded and distributed from there as you see fit. Some users may appreciate this though, as it alleviates the risk of having marketing content lingering in multiple systems.
It also positions 1060 AI more as a content creation tool and not another distribution channel requiring connections to existing accounts, reducing adoption fatigue, among other benefits.
Insights
If you couldn’t read between the lines, 1060 AI is a bit late to this contest, but it doesn’t mean they can’t compete.
Canva, Reels, Animoto, Adobe Express and a number of other apps already tackle slideshow video automation. However, I want readers to take from that the idea that you have little excuse to not be leveraging this kind of content to prove your value to listing clients.
Look at all the tools and capabilities you have to amp up marketing in this crazy-strange market. It won’t be long before fully agentic AI is handling all of this for you, anyway.
Are you receiving Inman’s Agent Edge? Make sure you’re subscribed here for the latest on real estate technology from Inman’s expert Craig Rowe.
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.
Comments